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What is the fastest growing source of spending in African markets today?

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Africa’s consumer market is one of the fastest growing consumer markets in the world, with household consumption increasing faster than GDP in recent years.

1 out of 5


In 2019, how many African countries were listed among the ten fastest growing economies in the world?

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Republic of South Sudan, Rwanda, Côte d’Ivoire, Ethiopia, Mauritania, and Ghana were 6 of the 10 fastest growing economies in the world in 2019.

2 out of 5


In order, which countries are the biggest investors in Africa in terms of Foreign Direct Investment (FDI) based on capital investment?

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Foreign Direct Investment (FDI) in Africa, where an investor or business residing in one country owns a controlling share of a business residing in another country has been increasing steadily. Between 2014-2018, investors from China, France, and the US invested a combined US $137,262 million in projects and businesses on the continent.
3 out of 5


How many businesses in Africa earn revenues of more than USD $1 billion annually?

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Not only does the continent boast more than 400 billion-dollar businesses, but these businesses tend to be, on average, more profitable and faster growing than their global counterparts.
4 out of 5


How big is Africa’s middle class?

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Over 100 million Africans can be considered part of Africa’s middle class, meaning that they have a disposable income (they are not spending more than 75% of income on utilities); are employed, run a business or in further education; and have secondary school education and more.
5 out of 5